Which of the following is NOT one of the four steps to customer service?

Offering discounts on every purchase is not one of the four steps to customer service because effective customer service focuses on building relationships and enhancing the customer experience rather than relying solely on pricing strategies. While discounts can entice customers, they do not help foster the personal connections that enhance customer loyalty.

On the other hand, greeting customers by name establishes a personal touch, making them feel valued and recognized. Using observation skills to engage customers allows staff to identify needs and preferences, leading to personalized service. Thanking customers and inviting them back reinforces a positive experience and encourages repeat business, which is a crucial aspect of long-term customer retention. These steps reflect a commitment to providing exceptional service beyond just transactional interactions.