What is the purpose of the Item Movement Report?

The Item Movement Report is designed to provide detailed information on sales activity for specific items within a store. Its primary purpose is to track what has been sold over a designated period. This helps management understand consumer purchasing trends, evaluate product performance, and make informed decisions about inventory management, promotion strategies, and restocking.

By analyzing the sales data from the Item Movement Report, managers can identify which items are performing well and which are not, allowing for strategic adjustments in merchandise selection and presentation. This tool is fundamental in establishing a responsive and effective merchandising approach, ultimately enhancing customer satisfaction and business profitability.