What does the "A" in the FAST method of suggestive selling represent?

The "A" in the FAST method of suggestive selling stands for "Ask questions." This is crucial in the selling process, as asking questions helps to engage customers and understand their preferences and needs. By prompting customers with well-thought-out questions, employees can gather vital information that allows them to tailor their suggestions effectively, ensuring that the recommended products align with what the customers are looking for. This approach not only enhances the customer experience by making them feel heard and valued but also increases the likelihood of making a sale since the suggestions are based on specific customer interests instead of a generic approach.